customer surveying and market analysis 

We recommend  two types of food service surveys:

assessment of the current food service 

• customer feedback, comment cards are excellent to allow for continuous improvement, we design and suggest the best methodology for using them
  
• a simple satisfaction survey over a sample population carried out at least once a year to ensure food service goals are met. 

Consultant Catering has  a suite of questioners suitable for online or paper-based or one to one surveys, easily tailored to your specific needs, The surveys are food service specific and industry tested.
Reports include recommendations for action post the survey.

analysis of food preferences and their comparison to the service 

Periodic surveying and in-depth analysis is essential to develop a strategy. A survey carried  every  two or three years, to test the market and ensure that the service provision is meeting customer expectation. 


market analysis may include as appropriate:

• demographic analysis
  
• market penetration analysis
  
• facility mapping and traffic analysis 
  
• evaluation and selection of new site
  
• estimating sales potential 
  
• identifying competitors strengths and weakness
  
• Marketing research and planning 
  
• identifying changes in customer preference